On TikTok, trends come and go, but some make a lasting impression in our beauty routines. The latest obsession sweeping the platform is the “Jelly Doughnut” blush technique. But as with any viral fad, the question remains: is it worth your time, effort, and money? Let’s break it down and see if this sweet trend delivers on its promises or if it’s just another fleeting craze.
What is the “Jelly Doughnut” Blush?
The “Jelly Doughnut” blush is a layering technique designed to mimic the glowing, plush appearance of a doughnut filled with bright jelly. It involves applying a concentrated red or pink blush in the center of the cheeks, surrounded by a radiant halo of highlighter. The result is a cheeky, youthful flush that appears lit from within. Sounds delightful, right? But let’s dig deeper.
Why is it Trending?
This trend gained traction because of its simplicity and the way it enhances natural beauty. TikTok users have embraced it for its versatility, as it works well on various skin tones and can be adjusted to suit casual daytime looks or dramatic evening appearances. The hashtag #JellyDoughnutBlush has racked up millions of views, with beauty influencers and everyday users alike showcasing their interpretations. But does viral popularity mean it’s worth trying for yourself?
The Pros and Cons
Pros:
- Quick and Easy: The technique is beginner-friendly, requiring minimal products and effort.
- Customizable: You can adapt the colors and intensity to suit your preferences.
- Affordable Options: Many budget-friendly products work well for this trend, so you don’t have to splurge.
Cons:
- Short-Lived Appeal: Like many TikTok trends, it may not stand the test of time.
- Risk of Overdoing It: Without proper blending, the look can come off as clownish rather than chic.
- Not for Everyone: If you prefer matte or subtle makeup, this might not align with your style.
How to Achieve the Look
If you decide this trend is worth a try, here’s how to nail the look:
- Start with a Dewy Base: Prepare your skin with a hydrating primer and a lightweight foundation or tinted moisturizer to achieve a natural glow.
- Apply the Blush: Use a cream or liquid blush in a vibrant pink or red tone. Focus on the apples of your cheeks, blending the color slightly outward while keeping the intensity concentrated in the center.
- Highlight Strategically: Choose a liquid or powder highlighter with a luminous finish. Apply it in a circular motion around the blush, ensuring the edges blend seamlessly.
- Blend for Softness: Use a damp makeup sponge or a fluffy brush to soften any harsh lines, ensuring the blush and highlighter meld beautifully.
- Set the Look: If desired, lightly dust translucent powder over the edges to lock everything in place while preserving the glow.
Products to Try
Several TikTok-approved products are perfect for achieving this trend:
- Blush: Rare Beauty’s Soft Pinch Liquid Blush in “Happy” or “Lucky” offers intense pigmentation and a smooth finish.
- Highlighter: Charlotte Tilbury’s Beauty Light Wand in “Goldgasm” or Fenty Beauty’s Diamond Bomb Highlighter adds the perfect shimmer.
- Base: Glossier’s Futuredew provides a hydrated, radiant base for layering.
Is It Worth It?
At isitworthless.com, we pride ourselves on giving definitive answers to trending questions. So, is the “Jelly Doughnut” blush trend worthless? No, it’s not worthless. This trend delivers on its promise of a fun, vibrant, and customizable look, making it a worthy addition to your makeup routine — at least for the short term.
However, if you’re not someone who enjoys experimenting with makeup or if you prefer classic, timeless techniques, you might find this trend less valuable. As always, beauty is subjective, and the true worth of any trend depends on how much joy and confidence it brings to you.
Ultimately, the “Jelly Doughnut” blush technique earns its place as a fun and creative makeup hack. Whether it becomes a staple or a one-time experiment is up to you, but one thing’s for sure: it’s anything but worthless.